Uday Salunkhe

Litomania in Mumbai at Welingkar with Dr Uday Salunkhe

India's largest literary festival,including two days of master classes, workshops and panel discussions by prominent authors and industry experts such as Amish Tripathi, Caleb Franklin, Damodar Mall, Ashwin Sanghi, Sorabh Pant, Prakash Iyer, Priya Kumar and Radhanath Swami at WeSchool. One session was conducted on moving bus. Think WhyNot Group (TYN), along with Welingkar celebrated the rise of Popular Indian Literature, 'October LitFest' witnessed the presence of best-selling authors like Amish Tripathi, Ravi Subramanian, Ashwin Sanghi and Sivaraman Balakrishnan.
The fest had balanced mix of entertainment and Indian literature that made the experience a lot more enriching for everyone.

Litomania gave a chance for every reader to discover what it is that motivates their favourite writers to write. The fest explored opportunity that brought about an interesting mix of discussions, entertainment, master classes and book launches- all at one destination.

Speech by Mr. Sangram Surve
Talking about the success of the fest, Mr. Sangram Surve – CEO Think WhyNot Group & Festival Director of Litomania, said, ""Litomania has been an initiative that has a personal attachment to me. It has been heartwarming and overwhelming to see such a large number of book enthusiast and authors being involved at the festival. There is always an imbalance in the ratio of author popularity and I hope the sessions have helped budding authors to learn and grasp opportunities. Litomania has definitely taken Indian literature to a platform of great intellectual relevance. "

The festival showcased authors, writers and popular creative personalities. Readers got an opportunity to interact with their favourite authors and famous personalities. Readers eagerly participated in panel discussions and workshops conducted by experts.

Dr. Uday Salunkhe's Speech
In the fest Prof. Dr. Uday Salunkhe, Group Director of WeSchool spoke about Litomania and he said, "WeSchool is constantly aiming at bringing in people from different walks of life and different thinking styles to interact with the WeSchool students and faculty. This can provide interesting and precious insight in understanding of what India is reading, possibly reflecting what Indians are thinking. This entire initiative is in line with Design led Innovation to approach WeSchool, where we learn from non-typical sources and makes an effort to include diverse community".

Gift a book
A unique involvement of the attendees was donating their old novels at the art installation called 'Gift a book Art Challenge'. It is a first-of-its-kind crowd-sourced installation using donated books which created emotional connects. Unique workshops like Terribly Tiny tales, publishing for kids, Wild life & conservation amongst others were conducted. This was the first time a litfest was streamed live on the OgleIndia platform.
Shantanu Moitra and Swanand Kirkire along with Vikram Sathaye closed Litomania with a rocking end.


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